GRAPHIC DESIGN • WEB DESIGN
SOCIAL MEDIA • AI CREATIVE

CHALLENGE

As Senior Visual Designer on Layla Martin’s team, I was brought on to help evolve the brand beyond its YouTube roots into a multi-channel platform for spiritual sexuality and feminine empowerment. The challenge was to maintain visual cohesion across a wide range of platforms—courses, funnels, social, web, print—while continuing to push creative boundaries. Though not my first foray into AI, this role marked a deeper integration of generative tools into my daily process.

SOLUTION

I developed a scalable design system and fully built out our Canva brand kit for ease of use across the company. I also began leveraging AI tools—Midjourney, ChatGPT, Gemini—to accelerate concepting, generate visual inspiration, and refine brand expression. This deeper integration of AI into my daily workflow allowed us to move quickly without sacrificing quality, producing a high volume of consistently aligned assets while still leaving space for spontaneity, evolution, and visual delight.

OUTCOME

The brand came to life across digital platforms—from refreshed funnels to compelling social content—with a noticeable boost in engagement and cohesion. Our AI-driven design process helped Layla’s visual identity feel more elevated, expressive, and emotionally resonant. The work demonstrated how a thoughtful, tech-enabled approach can bring clarity, consistency, and beauty to a fast-moving brand.